Those who make movies know that the age of cinema is short.
Well, what?
If you are lucky, and there is a good producer and rental, then, at best, there will be an aggressive advertising attack on the viewer, which will be everywhere, including the "iron", and after that - two weeks of screenings, the "dog wedding" (Vl. Mayakovsky) will sweep through the regions, and that's it!
Two years of life. The fate of the people involved in the creation of cinema.
TWO (!) weeks.
Then the muddle begins.
Looking for a rental here and there.
Hands go down and on this someone leaves the cinema, losing faith, and, many, money.
Familiar, right?
Festival.
As the creator of the film festival "BE!" with the proud name "President", I want to answer the important question "Why".
We are looking for good movies.
We show good movies.
We prolong the life of the film.
We connect cinema and the audience
through our festival.
And, yes, we are in our team - alive, here in the body and on Earth, and there in heaven. Our guardian angels.
Considering the fact that everything is One, then they are all with us too.
Viktor Proskurin is also part of our team. He sits on a cloud and directs))).